To promote your book on-line, you need to present yourself to potential readers. If you want potential readers to visit you, you must have a "place" for them to come. This is done by establishing a web presence by keeping an active blog or website. Search engines, like Google, are attracted to activity, trolling sites for keywords. The keywords used to describe your blog must match the content of your blog, which the search engine determines by scanning the pages for keywords and related terms.
The more links you have to other sites, the more you will be detected by the search engines. Reciprocal links are the best. Try to get other sites to link with you. Some publishing sites suggest joining discussion or special interest groups on-line, or twitter and tweet, to be able to link with other sites.
There are free sites where you can "feed" the search engines, and there are free sitemeters that track your site's activity. Search Engine Optimization (SEO) is the goal, and there are many articles on how to achieve this, as well as people you can pay to optimize your site for you. Search engine optimization relies on keywords which should appear in your page titles, your URL, headings and alt tags.
This site feeds your URL into a multitude of search engines for free:
http://www.addme.com/
This site offers a free appraisal of the speed of your website, simply by providing your URL:
http://www.websiteoptimization.com/services/analyze/
Blogger.com offers a way to monetize a blog site with ads related to the keywords which could potentially drive traffic to a site. A custom search engine is also available. If a custom search is included, a successful blog or website can lead to a liason with an advertizing sponsor who is looking for places to advertise. I have been debating whether to add Google Adsense and the custom search engine to my site. Other than cluttering up my site, it could mean more traffic, and more potential to sell books later. The ads might prove interesting to my study of internet publishing as Google promises the ads will relate to the subject matter of the blog.
This is information about Adsense provided by Google:
https://www.google.com/adsense/www/en_US/afs/
The more links you have to other sites, the more you will be detected by the search engines. Reciprocal links are the best. Try to get other sites to link with you. Some publishing sites suggest joining discussion or special interest groups on-line, or twitter and tweet, to be able to link with other sites.
There are free sites where you can "feed" the search engines, and there are free sitemeters that track your site's activity. Search Engine Optimization (SEO) is the goal, and there are many articles on how to achieve this, as well as people you can pay to optimize your site for you. Search engine optimization relies on keywords which should appear in your page titles, your URL, headings and alt tags.
This site feeds your URL into a multitude of search engines for free:
http://www.addme.com/
This site offers a free appraisal of the speed of your website, simply by providing your URL:
http://www.websiteoptimization.com/services/analyze/
Blogger.com offers a way to monetize a blog site with ads related to the keywords which could potentially drive traffic to a site. A custom search engine is also available. If a custom search is included, a successful blog or website can lead to a liason with an advertizing sponsor who is looking for places to advertise. I have been debating whether to add Google Adsense and the custom search engine to my site. Other than cluttering up my site, it could mean more traffic, and more potential to sell books later. The ads might prove interesting to my study of internet publishing as Google promises the ads will relate to the subject matter of the blog.
This is information about Adsense provided by Google:
https://www.google.com/adsense/www/en_US/afs/
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